Section 1

Overview

This Privacy Policy explains how Shaanxi Xinyaoguangbin Trading Co., Ltd. (referred to in this document as the Company, we, us, or our) collects, uses, stores, shares, and protects personal information when you visit the website located at https://www.novag.mom, use its services, or interact with our content in any way. The website and the services described within it are developed and operated by the developer NovaGlows on behalf of the Company. We are committed to protecting your privacy and to handling your personal information in a transparent, lawful, and secure manner.

This policy applies to all information collected through the website, through email correspondence, through telephone calls, through support requests, and through any other communication channel you use to reach us. By accessing the website or using any of our services, you acknowledge that you have read and understood this policy. If you do not agree with the practices described here, you should stop using the website and contact us with any concerns before providing us with personal information.

We encourage you to review this policy regularly because it may change over time. We will post any updated version of this policy on this page and will indicate the date of the latest revision at the top of the document. Capitalized terms that are used but not defined in this policy have the meanings given to them in the Terms of Service.

Section 2

Information We Collect

Information we collect falls into several categories. First, information you provide directly to us. This includes your name, email address, telephone number, company name, job title, and any other details you choose to submit through the contact form, through email messages, through telephone conversations, or through other direct communications with our team.

Second, information we collect automatically when you visit the website. This includes your internet protocol address, browser type and version, operating system, device type, pages you view, the date and time of your visit, the duration of your visit, the website that referred you to us, and general geographic location derived from your internet protocol address.

Third, information we collect through cookies and similar technologies, as described in more detail in the section of this policy titled Cookies and Similar Technologies. Fourth, information we receive from third parties. We may receive professional information about you from business directories, public databases, social media platforms, and professional networking services when that information is relevant to a potential or existing business relationship.

We do not knowingly collect sensitive categories of personal information such as racial or ethnic origin, political opinions, religious beliefs, health data, or biometric data, and we ask that you do not provide such information to us.

Section 3

How We Collect Information

We collect information in three principal ways. We collect information that you actively provide to us. When you submit a contact form, send an email to mail@novag.mom, call the telephone number listed on this website, or otherwise communicate with our team, you give us the details contained in that communication.

We collect information automatically through standard web technologies. Our servers record log data each time a page is loaded, and our analytics tools, where used, gather aggregate information about browsing behavior. We collect information from cookies, which are small text files placed on your device when you visit the website, and from similar technologies such as web beacons and pixels. These tools help us understand how visitors use the website and allow us to improve the experience we provide.

We also collect information from public and third party sources. For example, we may consult business registries, public corporate records, professional profiles, and industry databases to verify the accuracy of information you provide or to prepare for a business discussion. In every case, we collect only the minimum amount of information necessary to achieve the purpose for which it is collected.

You always have the choice not to provide certain information, although this may limit the services we are able to offer you. Where possible we indicate which fields are required and which are optional.

Section 4

How We Use Your Information

We use the personal information we collect for a range of legitimate business purposes. We use your information to respond to your inquiries and to provide the information, documents, quotations, and services you request. We use your information to design, develop, deliver, and support computer systems and computer integrated systems design services, including consulting, architecture, implementation, testing, and ongoing operation of technology systems.

We use your information to manage our business relationship with you, including invoicing, administration, and account management. We use your information to send you technical notifications, updates, service announcements, and administrative messages that relate to an active project or engagement. We use your information to communicate with you about our services, industry insights, and relevant professional content where you have indicated an interest in receiving such communication.

We use your information to improve the website, to analyze usage patterns, and to personalize content. We use your information to protect the security and integrity of our systems, to detect and prevent fraud or abuse, and to enforce our legal rights. We use your information to comply with legal obligations, including tax reporting, record keeping, and responses to lawful requests from authorities.

We will not use your personal information for purposes that are materially different from the purposes described in this policy without first notifying you and, where required by law, obtaining your consent.

Section 6

Sharing and Disclosure of Information

We do not sell, rent, or trade your personal information to any third party for commercial purposes. We share personal information only in the limited circumstances described here. We share information with service providers and subcontractors who assist us in operating the website and delivering our services. These providers may include web hosting companies, email delivery services, analytics providers, accounting and legal advisors, and information technology support firms.

Each provider is contractually required to use your information only to perform the service we have engaged them to provide and to protect the information in accordance with this policy and applicable law. We share information with professional advisors, including attorneys, accountants, and consultants, when necessary to advise us on legal, financial, or regulatory matters.

We share information when required by law, regulation, legal process, or governmental request. We share information when we believe in good faith that disclosure is necessary to protect the rights, property, or safety of the Company, our customers, our employees, or the public. We share information in connection with a corporate transaction, such as a merger, acquisition, reorganization, sale of assets, or similar event, provided that the receiving entity agrees to be bound by this policy. Where we share information across borders, we apply appropriate safeguards as described in the section titled International Data Transfers.

Section 7

International Data Transfers

The Company is established in the Peoples Republic of China and operates from the address listed on this website. Your personal information may be stored and processed in China and in other jurisdictions where our service providers are located. When we transfer personal information to a country outside the region in which you are located, we take steps to ensure that the transfer is subject to appropriate safeguards and that your information remains protected in a manner consistent with this policy.

Where the law requires a specific safeguard, we rely on standard contractual clauses, adequacy decisions, or other mechanisms recognized by applicable data protection regulations. We will provide you with a copy of the relevant safeguards on request, subject to the protection of confidential commercial information.

By using the website and providing your information to us, you acknowledge that your information may be processed in the jurisdictions described above. We will not transfer your information internationally without implementing measures reasonably designed to protect it and to ensure that our service providers apply standards of protection equivalent to those described in this policy.

Section 8

Cookies and Similar Technologies

We use cookies and similar technologies to improve the performance of the website and to understand how visitors use it. A cookie is a small text file that a website stores on your device. Cookies help us remember your preferences, recognize you on return visits, understand which pages are most useful, and diagnose technical problems.

The website may use essential cookies that are necessary for the core functions of the site, functional cookies that remember your choices, analytics cookies that measure how the site is used, and advertising or targeting cookies where third party services are involved. The specific cookies we use may change as the website evolves.

You can control cookies through your browser settings. Most browsers allow you to block cookies, delete cookies, or receive a warning before a cookie is stored. Please note that if you disable cookies, some parts of the website may not function correctly, and your experience may be less convenient. We do not use cookies to store sensitive information, and we do not use cookies to track you across unrelated websites. Where we integrate third party analytics or advertising services, those services may set their own cookies subject to their own privacy policies, which we encourage you to review.

Section 9

Data Retention

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, to satisfy legal, accounting, or reporting requirements, and to protect our legal rights. Information you provide through the contact form and direct correspondence is retained for the duration of the related business relationship and for a reasonable period afterward to allow us to respond to follow-up questions and to maintain accurate business records.

Automatically collected technical information, including log data and analytics information, is retained for periods that range from a few months to a few years depending on the tool that produced it. Financial records, contracts, and related correspondence are retained for the periods required by applicable tax and corporate law.

When personal information is no longer needed, we delete it or render it anonymous so that it can no longer be associated with you. Where we are unable to delete information because of technical limitations or legal requirements, we will restrict its use to the purposes that justify the retention. You may request the deletion of your personal information at any time by contacting us at mail@novag.mom, and we will comply subject to our legal obligations.

Section 10

Security of Your Information

We implement administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These safeguards include encrypted data transmission using industry standard protocols, restricted access to personal information within our organization on a need to know basis, secure storage of information on protected infrastructure, routine security reviews of our systems, and training for personnel who handle personal information.

We also maintain internal policies and procedures that describe how personal information must be handled and what steps must be taken when a potential security issue is identified. While we work hard to protect your information, no method of transmission over the internet and no method of electronic storage is completely secure. We cannot guarantee the absolute security of information transmitted to us over the internet, and you transmit information to us at your own risk.

Once we receive your information, we apply the safeguards described in this section to protect it. If we become aware of a security incident that affects your personal information, we will notify you in accordance with the section titled Data Breach Notification and with applicable law.

Section 11

Your Rights and Choices

You have several rights regarding the personal information we hold about you, subject to applicable law and to the exceptions that law permits. You have the right to request access to the personal information we hold about you and to receive a copy of it. You have the right to request correction of inaccurate or incomplete information. You have the right to request deletion of your personal information where it is no longer necessary for the purposes for which it was collected or where processing is unlawful.

You have the right to request restriction of processing in certain circumstances, for example while a correction is being verified. You have the right to object to processing based on legitimate interests. You have the right to data portability, which allows you to receive the personal information you provided to us in a structured, commonly used, machine readable format and to transmit it to another controller.

You have the right to withdraw consent at any time where processing is based on consent. You also have the right to lodge a complaint with a supervisory authority if you believe that your information has been processed in violation of applicable law. To exercise any of these rights, contact us at mail@novag.mom. We will respond to verifiable requests within the time period required by applicable law and will first verify your identity to protect your information from unauthorized disclosure.

Section 12

Privacy for Children

Our services are designed for business and professional use and are not directed to children. We do not knowingly collect personal information from children under the age of sixteen, or under any higher age threshold set by applicable law, without appropriate parental involvement.

If you are a parent or guardian and you believe that your child has provided personal information to us, please contact us at mail@novag.mom so that we can investigate and, where appropriate, delete the information from our records. If we learn that we have collected personal information from a child in a manner that is inconsistent with applicable law, we will promptly delete that information.

Because our website is intended for professional users, we do not offer content that is likely to appeal to children, and we do not knowingly direct marketing messages at children. We encourage parents and guardians to supervise children online and to review the websites their children visit.

Section 14

Analytics and Usage Data

We use analytics tools to understand how visitors interact with the website and to measure the performance of our content. These tools collect aggregate information such as the number of visitors, the pages most frequently viewed, the average time spent on a page, the devices and browsers used, and general geographic regions.

Analytics data is typically collected in an aggregated and anonymized form that does not directly identify a specific individual. Where an analytics provider is able to associate a unique identifier with your device, we configure the service to use that identifier only for the purpose of measuring website usage and not for building a profile of you across unrelated sites.

We use the insights gained from analytics to improve the structure of the website, to make content easier to find, and to ensure that the website performs reliably across devices. We may also use aggregate usage data in internal reports and in presentations to prospective clients, always in a form that does not identify any individual person.

Section 15

Automated Decision Making

We do not use automated decision making, including profiling, that produces legal effects concerning you or that similarly significantly affects you, except where we have obtained your explicit consent or where such processing is authorized by law.

We may use simple automated tools to sort, filter, or organize information as part of our normal business operations, but these tools do not make decisions that have legal or similarly significant consequences for you. If we ever introduce automated decision making that affects you, we will update this policy and, where required, offer you the opportunity to express your point of view, to request human intervention, and to contest the decision in accordance with applicable law.

Section 16

Data Breach Notification

In the event that we become aware of a data breach that is likely to result in a risk to your rights and freedoms, we will take the following steps. We will contain the breach and take immediate measures to limit further exposure. We will investigate the scope and cause of the breach and document our findings. We will notify the relevant supervisory authority without undue delay where notification is required by law.

We will notify affected individuals if the breach is likely to result in a high risk to their rights and freedoms, unless we have taken measures that render the breach unlikely to result in that risk, such as encrypting the affected data or taking steps to ensure that the data cannot be misused. Notifications will describe, to the extent possible, the nature of the breach, the categories and approximate number of data subjects affected, the categories and approximate number of personal data records affected, the likely consequences, and the measures taken and proposed to address the breach.

We will provide this information as soon as it is reasonably possible and in accordance with the timeframes required by applicable law.

Section 17

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, in technology, in legal requirements, or in the nature of our business. When we make changes, we will revise the date at the top of this page and will post the updated policy at this location.

In the case of material changes, we will take reasonable steps to bring the changes to your attention, which may include a notice on the website or a direct notification where we have your contact information. The effective date of any revision will be shown at the top of this document.

Your continued use of the website or of our services after the effective date of a revised policy constitutes your acceptance of the revised terms, to the extent permitted by law. If a change requires your consent under applicable law, we will obtain that consent before the change takes effect. We recommend that you review this page periodically to stay informed about how we protect your information.

Section 18

Contact Information

If you have any questions, comments, or requests regarding this Privacy Policy or the handling of your personal information, you may contact us at any time using the details below.

Developer: NovaGlows. Company: Shaanxi Xinyaoguangbin Trading Co., Ltd. Address: No. 98, Group 1, Zhuosuo Village, Zhengyang Street Office, Qinhan New City, Xixian New Area, Xian - 710000, China. Email: mail@novag.mom. Telephone: +15809435494. Website: https://www.novag.mom.

We aim to acknowledge receipt of privacy inquiries within two business days and to provide a substantive response within thirty days. If you are dissatisfied with our response, you may escalate your concern to the relevant supervisory authority in your jurisdiction. Please include sufficient detail in your message so that we can verify your identity and locate any records we hold about you.